The Drive Joins Forces With DRIVE
Fast Lane Daily | On 16, Feb 2016
The launch of The Drive back in September was a Le Mans style free-for-all, a dozen writers and editors and car nuts sprinting from a borrowed conference room in Rockefeller Center to a dusty temp space on the Brooklyn waterfront. Grab the printer cables! Head for the hills! Plastic plants from Ikea? Why not! For two months we had a skylight, an electric scooter, and little else, but it was enough. You don’t ask questions when someone gives you the chance of a lifetime, you just go.
Fast forward six months and the beast we built, staffed, and launched on the fly is finally at full throttle. We’re now ensconced in our brand new permanent digs at Industry City, with an espresso machine, a 12-car lot, and a rack for our surfboards (and bikes). If you’re one of the tens of millions of readers who’ve come along for the ride, you’re likely to sense that lust for great car stories that keep Editor Mike Guy awake for days at a time. We don’t cut corners, and we’re not here to repeat ourselves (or regurgitate the rest of the Web).
Our veterans are hungry, in a feral kind of way, and our younger crew are polished—eerily so. (I think Ben Keeshin might be George Plimpton in skinny jeans). We’ve set world records, traversed the globe, and were born into the biggest breaking news story in recent automotive memory. We even hid a car in the desert, for chrissakes. And while the tarmac hasn’t always been smooth, there’s a real feeling that the turbo is about to kick in around these parts, as I told my own personal spirit guide Chris Cantle the other day.
And yet, something has been missing. Perhaps you noticed our logo was suspiciously similar that of another crew of automotive hedonists, whoseoeuvre plays out largely on YouTube. If so, you’re a keen observer of nuance, sir or madam, and I’m happy to confirm your intuition: On behalf of Time Inc., and my business partner Edouard Portelette—whose blood, sweat, and gallic élan we have to thank for tying all of this together—I am thrilled to announce Time Inc.’s acquisition of DRIVE and Fast Lane Daily.