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Forget About the “New Ford Bronco”: the Best Bronco Lives in the Past

Forget About the “New Ford Bronco”: the Best Bronco Lives in the Past

Trucks! Trucks. Those rough beasts of burden that once trundled across America’s farms (and Europe’s battlefields) with fittingly agricultural driving dynamics, spartan interiors and knobby tires. After the war, the Grand Wagoneer and the Range Rover brought luxury to the jeep class. Then Ford spiffed up an F-150 with leather and slapped Eddie Bauer badges on the trunk. Today, America is obsessed with ride height and all-wheel drive and something called the “crossover,” which dominates the landscape so thoroughly that when a batch of years-old Ford Bronco renderings popped up on the internet, it became a national conversation. Unrealistic! cried the NHTSA nerds. OJ! cried the marketing team behind HBO’s American Crime StoryNostalgia! cried every man-child who had lusted over one of Ford’s trucklettes as a youth.

 

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